After decades of rapid development, China's denim industry has achieved brilliant achievements and laid an important position in the international market. The export of middle and high-end products of traditional denim clothing is mainly concentrated in the markets of the United States, Europe, Japan and South Korea. These markets have gradually increased the environmental protection, functionality and fashion requirements of denim clothing, and the requirements for the construction of social responsibility of processing companies have become increasingly strict. With the improvement of domestic consumers' concept of environmental protection and healthy life, combined with the promotion of China's urbanization strategy, the consumption of denim clothing will be more diversified, high-end, branded, and the market space is huge.
Denim clothing washing is an important process in the production of denim clothing. At present, the mainstream equipment for denim clothing washing is still the traditional horizontal drum washing machine, which has low automation, high water and steam consumption, many production processes, and high labor intensity. , Low efficiency; in the washing process, stone washing, sand washing, rinsing, chemical washing, etc. are still the main means of finishing a large number of jeans. These traditional washing methods generally have high energy consumption, serious pollution, and large waste water discharge. , Poor product eco-environmental protection and other issues. Effectively controlling and reducing wastewater discharge during the production of denim clothing is an important issue facing the industry, and it is also the potential for the development and upgrading of denim processing companies. Challenges and opportunities coexist. Advanced technology is an effective means to alleviate the current environmental pressure of denim washing.
1. Key export market for denim clothing-the United States
As a symbol of a free lifestyle, jeans have always been a daily dress for American consumers. According to a survey, American consumers have 7 pairs of jeans per capita, and 96% of American consumers can find jeans in their wardrobes. In the US market, although China's denim clothing has a certain market share, it has not yet won an important position.
According to the survey and forecast of American Cotton, the US economy will grow by 20% by 2020; the total population will grow by 6%, of which the urban population will grow by 9%; As the income growth rate will continue to exceed the population growth rate, by 2020 the United States will remain the world's largest textile and apparel retail market. The survey also shows that the number of American consumers buying denim clothing is increasing, so the number of consumers who need to buy jeans is also increasing year by year, from 45% in 2010 to 58% in 2013. As China is the largest source country of the US apparel market, related companies will also benefit.
2. The basic status of China's denim industry
China's denim manufacturers are located in 27 provinces, autonomous regions and municipalities directly under the Central Government (excluding Taiwan Province), but are mainly concentrated in the eastern and southeastern coastal areas. Guangdong, Jiangsu and Shandong are the most important denim production bases in China. Among them, Guangdong Province is China's fourth largest cotton textile industrial base and the largest denim production base; Jiangsu Province is China's second largest denim production base; Shandong Province is China's second largest cotton textile industrial base and third largest denim Production base. Other major denim production provinces and cities include Liaoning Province, Hunan Province, Hubei Province, Henan Province, Hebei Province and Shanghai.
At present, the processing and production of denim apparel in China has formed a complete modern industrial chain. The R & D, design and marketing capabilities of denim apparel are rapidly increasing. Fashion capitals in international markets such as the United States and Europe have established R & D centers to promote the upgrading and structural adjustment of the domestic denim industry.